Mission/Vision Writing

You may have an interest in recreating the vision of your organization or establishing an entirely new direction. In either case, CMI's Mission/Vision intervention is of interest. CMI has developed a unique process that exceeds our client's expectations.

The process is based on the work of two Business school professors, James Collins and Jerry Porras, authors of the best selling book, Built To Last. The process takes place over three 8-hour days (back to back or spread out over time.)

  • Day 1

    Day one is about discovering your organization's core ideology. The morning is occupied with defining the organization's reason for being. The afternoon is about discovering and articulating the organizational values. We start with the individual's perspectives and end up with the group's agenda.

  • Day 2

    Day 2 is about creating the envisioned future of the organization. The AM segment consists of designing "Big Hairy Audacious Goals" - BHAGs for short. These goals focus the organization into positive activity. They need to be positive and have the potential for galvanizing action. The PM segment concentrates on distinguishing a positive future for the business that will exist 10-20 years from now.

  • Day 3

    Day 3 is the most critical part of the intervention. The participants begin aligning the organization behind the new vision. Detailed "Next Steps" and Action Plans will be finalized.